Guides for craft sellers
Long-form pieces that sit alongside our calculators. Each one is written by a working craft seller with specific numbers, worked examples, and sources.
Latest guides
- business
The 2026 Craft Seller Income Report (n=218 shops surveyed)
Proprietary survey data from 218 active US craft sellers. What they earn, what they price at, where the margin actually lives, and what separates $50k shops from hobby shops.
Read guide - business
When to Quit Your Day Job for Your Craft Business (A Simple Math Test)
The three numbers that decide if your craft shop can replace your day job. Recurring revenue, runway, expense coverage, with a worked example, soft factors, and the honest readiness checklist.
Read guide - sublimation
Sawgrass vs Converted Epson: Which Pays Off Faster?
Real cost-of-ownership comparison between a Sawgrass SG500 and a converted Epson EcoTank for sublimation. Upfront, per-print, reliability, and when each choice actually pays off.
Read guide - pod
Printful vs Printify vs Gelato: Which Makes You More Per Sale?
A head-to-head margin comparison of the three major print-on-demand providers. Real base costs, shipping gaps, product-by-product winners, and the decision framework for picking the right one.
Read guide - tumbler
Pricing Custom Tumblers (Glitter, Epoxy, Full-Art)
A complete pricing framework for custom tumblers beyond plain sublimation. Four finish tiers, real material costs, a 3-day labor timeline, turner ROI, and the batch math that makes epoxy profitable.
Read guide - business
How to Set a Crafter Hourly Rate (Without the $15/Hour Trap)
A step-by-step method for backing into a defensible hourly rate for your craft business. Real billable-hours math, self-employment tax, overhead allocation, and the five rate tiers by experience.
Read guide - cricut
How to Price Vinyl Decals (Without Racing to the Bottom)
How to price adhesive vinyl decals without racing to the bottom. Size tiers, vinyl type upcharges, layer complexity math, application-specific pricing, and the batch economics that make single decals actually profitable.
Read guide - sublimation
How to Price Sublimation Products (Real Math, No Gut Guessing)
A step-by-step framework for pricing every sublimation product in your shop. Real cost inputs, margin targets, Etsy fee handling, and the specific traps that cause most sellers to underprice.
Read guide - pod
How to Price Print-on-Demand Products (Markup Math That Actually Works)
The real cost structure of POD, provider comparisons, the four markup tiers, and when self-printing starts making more sense than Printful or Printify.
Read guide - cricut
How to Price Cricut HTV Shirts and Hoodies
How to price HTV shirts, hoodies, onesies, and totes with real material costs, color-count tiers, and volume ladders. Includes a press workflow and the mistakes that wreck margin.
Read guide - etsy
Etsy Fees Explained 2026 (Every Line, Every Exception)
The five fee lines Etsy can charge on any sale, worked examples for US and international orders, the Offsite Ads trap, and when Shopify starts making financial sense.
Read guide