About Crafter Margin
Last updated: 2026-04-21. Next scheduled review: 2026-07-21.
Our story
Crafter Margin started in a cluttered basement studio in early 2024, about six months after Maya priced her first batch of 20oz tumblers at $15 each and realized, two months in, that every glitter-HTV sale was losing her money. She spent a weekend rebuilding her pricing spreadsheet from scratch, then ran the same math for her friends. Everyone was undercharging. Most by a lot.
Every calculator on this site started life as that spreadsheet. We wrote it down, then built it. The goal is simple: if you sell tumblers, shirts, decals, or stickers, you should be able to find out in under a minute whether you are actually making money. No signup, no email wall, no guessing.
What we believe
- Price your labor honestly. Your time is an input cost, not a rounding error.
- Show the math. Every calculator has an expandable breakdown.
- No email walls for free tools. The number should load before anything else loads.
- Cite real sources. Etsy fees come from Etsy, not a competitor blog.
- Review numbers quarterly. Fees, rates, and averages change; our calculators track that.
- Say what we tried and what we did not. No review cosplay.
- Ads over subscriptions. If it stays free, it stays useful for beginners.
What we do not do
- No sponsored picks disguised as recommendations.
- No scraped or AI-autogenerated content with a fake byline.
- No paid placement in rankings.
- No selling of your inputs or your data.
Our team
Maya Reeves
Lead Writer, Craft Business
Maya has run a sublimation and Cricut side business since 2019 and writes full-time about craft pricing. She has sold over 4,000 tumblers, taught at two local craft fairs, and broke even on her Sawgrass SG500 in month four.
Read her full bioDana Whitfield
Contributor, Vinyl & HTV
Dana runs a custom HTV shirt and decal shop in the Midwest. She has been cutting vinyl since 2017 and runs a Cricut Maker 3, a Silhouette Cameo, and a 16x20 heat press.
Read her full bioReach us
Email hello@craftermargin.com or use the contact form. We reply within 48 hours, weekdays.